Visual Storyboarding Commentary on SpongeBob Burger King Commercial

Here’s a new kind of storyboarding tutorial based on a 30-second SpongeBob Burger King commercial I drew a few years ago. I have marked up the pages with storyboarding commentary notes to give some insight into the storyboarding process! You can see the unmarked storyboard pages at


Click on the image above to see the storyboarding commentary at full’s HUGE!

You can see the unmarked storyboard pages at

For more storyboarding tips and tutorials, click:

More Storyboarding Tutorials

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18 Responses to “Visual Storyboarding Commentary on SpongeBob Burger King Commercial”

  1. Very nice! Always lovely to see your Spongebob boards.
    I’m not surprised to see you were the lead Storyboard on the Movie, I really enjoyed the immense production values on that movie. Beautiful colours too.

    IMHO, episode-to-movie rarely works out but the Movie was absolutely amazing.
    I was watching the extras on the DVD and it was a real treat to see the storyboards alongside the animation. Superb.

    On a less gushy note, what does DX stand for (top right panel, jellyfish)? I’ve been trying to find out but I cant find reference to it.

  2. Oooh…good catch, Jeremy! The DX stands for Double eXposure; anytime something is semi-transparent like the jellyfish (or a shadow) they use the DX indication. I’m not sure how a double exposure works (and it’s probably an outdated term now with digital) but it’s always used for that kind of see-through effect. Thanks for asking…and thanks for the very kind words 🙂

  3. Great boards again and I learned a ton from this. I already work as a CG animator, but I want to learn story once I become better established. I can’t wait to get the dvds and improve as a visual storyteller!

  4. Thanks, Scott — nice to meet you!

  5. thank you for submitting this to my email. I thought that viewing the storyboard notes are fascinating and I was happy to learn from it such as varying the background between shots-I didn’t remember my professor teaching this method in my storyboard class last year. Hopefully soon I’ll be able to save enough to buy your dvd’s-I’m looking forward to them.

  6. Hi Susan…thanks for your nice comment! There are so many many different aspects to storyboarding…so many things to keep in mind, that I found laying it out like this might be helpful. I’m very happy to know it was helpful to you 🙂 Varying the background between shots really helps to make the cut clean and not confusing — all of us have to remind ourselves of these things…and it usually happens on the second or third pass. I like to rough everything out quickly in thumbnail form (tiny drawings) and then find out what I need to fix before I spend time cleaning it up!

  7. Aaahhh that makes a lot of sense! Thanks for that, Sherm and your continuing efforts towards education, approachability and simply being a really cool guy.

    Keep it up! 😀

  8. This was great to see. Not only do we get to learn a few more insights on the thought process, but I get to add a few more words to the Storyboard Language, “I.S.” means “in scene”.

    I would like to see some tuts or tips how to go about building a Storyboard Portfolio that I can proudly send to some potential employers.

    Thanks Sherm-INATOR!!

  9. it becomes so obvious after you explain it…
    the first time I’ve seen this storyboard (without the notes), all these points were completely invisible to me (even though I guess I felt them).

    I definitely want to improve my “directing” and cartooning vocabulary 😀 !

    oh, and Thank you Sherm! it’s inspiring!

  10. Thank you so much..I appreciate your kind words 🙂

  11. Hi Allan…that’s quite a compliment, coming from a storyboard artist of your caliber! I’m going to enjoy exploring your storyboard galleries 🙂

  12. Hi Rommel…Thank you for the suggestion! I have been working on a comprehensive portfolio guide/tutorial, and I plan to wrap it up soon so I can share it with you. Keep an eye on this blog!

  13. GREAT STUFF!!!! LOVE IT!!!

  14. Love the rough and dirty look of the old pencil-and-paper boards. Tape, smears, everything. Makes the whole process look more fun!

  15. very helpful ..thanks

  16. As a viewer I understand, but how does Spongebob know that he looks like the painting? He doesn’t have a mirror. Perhaps I am guilty of over-analyzing.